K-netizens Amused by Ipsitaa’s K-pop-Inspired Music Video
Indian singer Ipsitaa has found herself at the center of a playful yet critical discussion among K-netizens over her latest music video, "Kadar Na Jaane." The video has sparked a wave of "amused disbelief" as K-pop fans quickly pointed out a series of striking resemblances to iconic scenes from numerous K-pop music videos. In particular, fans cited similarities to BTS, BLACKPINK, aespa, IVE, Girls' Generation's Taeyeon, and even BABYMONSTER, leading to what many have dubbed "blatant plagiarism."
A Patchwork of K-pop Elements
The controversy began when netizens noticed the opening scene of Ipsitaa's music video, which bears a strong resemblance to IVE's Wonyoung falling out of an airplane in their "I AM" music video. From there, viewers pointed out an avalanche of similarities: from the fantastical KWANGYA universe seen in aespa's MVs to the whistling aesthetic of BLACKPINK's "Whistle." Some even compared the backup dancers' styling to scenes from IZ*ONE's and BABYMONSTER's videos.
K-netizens React with Humor
Rather than reacting with hostility, K-netizens largely responded with humor. Many found the video so obviously inspired by K-pop that it crossed the line from copying to parody. “It’s like they weren’t even trying to hide it,” one netizen quipped, while another joked, “This looks like a K-pop tribute video made at a dance academy in a single day.” The comments piled on as viewers compared it to a "bootleg K-pop CD bought from Temu," referring to the global shopping platform known for selling discounted items.
One fan said, "I’m not even mad—it’s so obvious it feels like a parody." Another user humorously observed, "It’s like a K-pop bibimbap; they threw in a little bit of everything." Some found it so over-the-top that they were more entertained than annoyed, with one person commenting, "I’ve seen this in my favorite idol’s music videos, and it’s hilarious to see it replicated like this."
Similarities to Popular K-pop Aesthetics
The choreography and fashion choices were also under scrutiny. Many netizens highlighted the outfits and dance moves, comparing them to iconic looks from groups like BLACKPINK and aespa. "It’s like a knockoff version of K-pop fashion week," said one amused commenter. Another added, "They didn’t just borrow aesthetics; they went full K-pop with the backup dancers and everything." The sheer number of references crammed into one music video led fans to laugh off the situation rather than take it seriously.
One netizen wrote, "It’s like they photoshopped over the original music video," poking fun at how closely the scenes matched some of K-pop’s most famous moments. Another comment that got a lot of attention was, "I can’t even be mad, this feels like a TikTok parody." For others, the absurdity of it all was too much: "I’m speechless, but in the funniest way possible."
Playful Speculation on Intent
Amid all the laughter, some fans began to speculate whether Ipsitaa's video was intended as a tribute rather than an act of plagiarism. "Maybe this is a love letter to K-pop, but if that’s the case, they should have been more upfront about it," said one netizen. Another chimed in with, "It’s so blatant that it almost seems like it’s on purpose. Is she trying to go viral by making it so obvious?"
Others, however, couldn’t resist comparing it to the bootleg K-pop culture often seen in parody videos. "This is like a ‘Best of K-pop’ mashup you’d find on YouTube," one user joked. Another added, "It looks like they wanted to recreate so many iconic scenes that it became a K-pop compilation instead of a new video."
Though the similarities in Ipsitaa’s music video are undeniable, K-netizens have largely approached the situation with lighthearted amusement. Rather than expressing anger, most fans found humor in what they saw as an over-the-top attempt to replicate K-pop’s signature style. For many, the situation felt less like theft and more like an unintentional homage that didn’t quite hit the mark.
As one netizen aptly put it, "It’s like one of those ‘Latest Hits’ mixtapes sold at rest stops—it’s familiar, but not quite right." Whether intentional or accidental, Ipsitaa’s music video has certainly gotten people talking, even if it’s for all the wrong—or right—reasons.
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